THE NATURAL CONFECTIONERY COMPANY INTRODUCES EXCITING NEW PRODUCT TO SOLVE YOUR SALES PUZZLES

This summer, The Natural Confectionery Company (TNCC), is launching a new and totally unique product. For the first time, Guzzle Puzzle let’s you combine two different sweets together, like a puzzle, to create a completely different flavour!

There are five delicious individual flavours. When two are combined they can create totally different flavours. The combinations are:
Cinnamon + lime = cola
Orange + banana = bubblegum
Raspberry + lime = pink lemonade

This category is worth £230m and growing 2.2% every year, with the top five products accounting for 21% of the category.

TNCC has established the two key drivers within the sugar confectionery category are taste and variety – Guzzle Puzzle has both. As well as being fun and engaging, it contains great tasting sweets with no artificial colours or flavours.

We’ve invested £2.5m on a media campaign that includes TV, cinema, PR and digital campaigns. There are also various pre-filled HOD solutions and counter units to really help drive awareness in your shop.