Snacks & Snacking

Snacks: Fast Facts!

A snack is any food and/or drink consumed in between meals or as a meal replacement.3

"Snacking" is a consumer behaviour and it's about more than a narrow range of products - with Spanish tapas, French goûter and the Great British elevenses all being traditional ways to snack during the day.3

We snack every day both in and outside the home.3

98% of adults snack at home, work or a place of study, while 70% of adults snack when on-the-go.1

If people are working they tend to snack more and the 25-34 year old age group is more likely than average to snack on-the-go.1

The snacks category is growing faster than the total food and drinks sector in the UK. 3

Top 10 Snacks1

  • 1Coffee
  • 2Fruit
  • 3Chocolate
  • 4Tea
  • 5Sandwiches/Filled Rolls
  • 6Sweet Biscuits
  • 7Crisps
  • 8Tarts & Pastries (Sweet)
  • 9Carbonates
  • 10Gum & Candy

To help retailers drive their snack sales we have developed in-store activation advice, which we group into three areas:

Shopping Made EasyAdvice on how to make it easy for shoppers to identify and select what they are looking for & provide solutions that meet their shopping missions.

Inspire to BuyAdvice on how to trigger the impulse purchase that consumers hadn't considered when they entered the store.

Better Choices Advice on range consideration, including having a broad range of snacks on offer from lighter to luxury treats allowing your shoppers choice and the ability to make fully informed decisions when in store.

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Better Choices

We recommend focussing on impulse categories with a broad range of snacks, offering lighter to more luxurious snacks, to offer a broad choice to your customers. Be aware of the latest trends, for example the growth of breakfast and savoury biscuits and the trend for permissible snacks.

Time to snack!

There are six snacking peaks throughout the day and two key shopper missions.

Our recommendations to maximise your snack sales

Make it easy for shoppers to find products.

Create great displays that encourage the consumer to look around and be inspired. Displaying and promoting complimentary products together can encourage additional purchases.5

Customers expect on-the-go snacks to be at the front of the store, so site relevant products here to ensure ‘grab and go’ shopper satisfaction.

Find out about our approach to wellbeing
1 Mintel January 2014
2 Kantar combined panel October 2015
3 Snacking in the UK - Institute of Grocery Distribution (IGD) 2013
4 HIM! Convenience Tracking Programme 2015 Images
5 Mondelez Europe/NuVista research 2010/11 Images courtesy of C-Store shops project 2016