Seasonal Opportunities

Inspired to Buy The seasons and events are a great way to create a theme and excitement in your store. As well as the standard seasons and regular sporting events you can also tap into local events or even create your own event: in fact if you plan well you can have a theme running in your store for most of the year!

Approaching the seasons

  • Set aside time to create a plan.
  • Where will the display be situated? Consider creating a ‘seasonal space’ so the change is manageable.
  • Continue the theme in your window or on your counter.
  • Think about which categories you should include in your seasonal plan.
  • Find out what the seasonal bestsellers are.
  • Use manufacturers’ PoS.
  • Consider different promotions.
  • Allow time to set up your seasonal display up. Why not bring the team together to get creative?
  • Start small but give it a go! If it goes well, build your range.
  • Don’t forget to review and note what worked well to shape your plan the following year.
Month In store theme (examples and ideas)
Jan Easter season begins
Feb Valentines / Rugby Six Nations
March Mother’s day / Boat Race
April Fanfare finish for Easter / Grand National
May Football season finals
June Summer season / BBQ / Father’s Day / Pride
July Local events / sporting events / Thank you Teacher / Wimbledon
August Local events / holiday season / Football season begins / Cricket Ashes / Tennis US Open
September Back to school / Cycling Tour of Britain / Cycling World Championships
October Halloween / Horse Racing Ascot Champions Day
November Christmas / Tennis Davis Cup
December Christmas / Prepare for Easter season 'Fast Start' / PDC World Darts Championship

Find out more about managing the seasons in your store and inspire your customers!


Easter Go


Christmas Go


Halloween Go

Sporting Events

Sporting Events Go

Themes and events are a great way to ensure you regularly make changes to your in store display

Inspired to buy