The seasons and events are a great way to create a theme and excitement in your store. As well as the standard seasons and regular sporting events you can also tap into local events or even create your own event: in fact if you plan well you can have a theme running in your store for most of the year!
| Month |
In store theme (examples and ideas) |
| Jan |
Easter season begins |
| Feb |
Valentines/ Rugby Six Nations |
| March |
Mother’s day/ Boat Race |
| April |
Fanfare finish for Easter / Grand National |
| May |
Football season finals |
| June |
Summer season / BBQ/ Father’s Day / British & Irish Lions Tour |
| July |
Local events/ sporting events / Thank you Teacher / Wimbledon |
| August |
Local events/ holiday season/ Football season begins |
| September |
Back to school / Tour of Britain |
| October |
Halloween
|
| November |
Christmas |
| December |
Christmas/ Prepare for Easter season 'Fast Start' |
Look at other areas in your store