The seasons and events are a great way to create a theme and excitement in your store. As well as the standard seasons and regular sporting events you can also tap into local events or even create your own event: in fact if you plan well you can have a theme running in your store for most of the year!
Approaching the seasons
- Set aside time to create a plan.
- Where will the display be situated? Consider creating a ‘seasonal space’ so the change is manageable.
- Continue the theme in your window or on your counter.
- Think about which categories you should include in your seasonal plan.
- Find out what the seasonal bestsellers are.
- Use manufacturers’ PoS.
- Consider different promotions.
- Allow time to set up your seasonal display up. Why not bring the team together to get creative?
- Start small but give it a go! If it goes well, build your range.
- Don’t forget to review and note what worked well to shape your plan the following year.
| Month |
In store theme (examples and ideas) |
| Jan |
Easter season begins |
| Feb |
Valentines / Rugby Six Nations |
| March |
Mother’s day / Boat Race |
| April |
Fanfare finish for Easter / Grand National |
| May |
Football season finals |
| June |
Summer season / BBQ / Father’s Day / Pride |
| July |
Local events / sporting events / Thank you Teacher / Wimbledon |
| August |
Local events / holiday season / Football season begins / Cricket Ashes / Tennis US Open |
| September |
Back to school / Cycling Tour of Britain / Cycling World Championships |
| October |
Halloween / Horse Racing Ascot Champions Day |
| November |
Christmas / Tennis Davis Cup |
| December |
Christmas / Prepare for Easter season 'Fast Start' / PDC World Darts Championship |
Look at other areas in your store