Are you getting enough from your bags?

The bag and sharing sub-category of confectionery has seen strong growth recently1, make sure you maximise the opportunity by making your main bag fixture easy to shop.

Display products to drive sales

Best sellers should be 1m-1.4m high.

Split chocolate and sugar on the fixture. Group sugar in two sub categories; Adult Candy and Family Favourites.

Within Adult Candy segment the range into hard jellies, soft jellies, hard boiled, mints and liquorice.

Display Position
Adult Candy
Maynards Bassetts Wine Gums
Haribo Tangfastics
Maynards Bassetts Jelly Babies
Milky Bar Giant Buttons
Skittles Fruits
Cadbury Choc Eclairs

Family Favourites
Haribo Starmix
Haribo Kiddies Super Mix
Maynards Bassetts Pastilles
Maynards Bassetts Sports Mix
Maynards Bassetts Liquorice Allsorts
Haribo Super Mix
Chocolate
Cadbury Dariy Milk Buttons
Maltesers
Galaxy Minstrels
Cadbury Twirl Bites
Revels
Cadbury Bitsa Wispa
Cadbury Dairy Milk Caramel Nibbles
Galaxy Counters
Milky Way Magic Stars
M&Ms Choco Pouch

For Illustration Only

Data show this works. Where bags were divided into these distinctareas the sales increased by 37%2.

Now your bags fixture looks perfect, but not all shoppers will see it

Only 13% of people visit all the aisles in convenience stores.3

Use secondary sites to make sure all consumers see the products in this fast seling category

Secondary Sitings
  • 1. Bags main Display - Candy & Choc bags range are in a visible, high footfall location to drive more sales
  • 2. Top Shelf of Fixture - can be used to shout about NEW products
  • 3. Core Range - Sited in a visible and impulsive location to drive more sales
  • 4. Off Shelf Feature - To highlight occasions such as big night in
  • 5. Promotion Feature - Core range bags on promotion to - maximise sales and drive footfall
Find out about how following our advice increases sales in store

Information courtesy of C-Store shopping project 2016

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1 Total Coverage 4 weeks to w/e 14.05.16
2 C-store Shops project 2014.
3 HIM CTP 2014