Display advice for the Counter Display

All shoppers visit the payment area, and 34% of all unplanned purchases come from this area1.

Display advice for the Counter Display

Counter Display Recommendations

Use the till zone for products shoppers expect to see - research has shown that shoppers will deselect categories they do not expect to see. Cadbury and Extra are the most frequently recalled brands at till point and in the research group nearly all consumers either purchased gum, chocolate or sweets.2

Ensure you stock the best-selling lines in the till zone

Use manufacturers point of sale and equipment to help create visible and attractive displays

Site the best sellers in the best location eg within arm's reach of the till.

Display advice for the Counter Display

1. Ireland Black Book, Dec 2008.

2 2008 FOS research by flavour and visuality