Wake up and win with belVita in latest shopper promotion

belVita

belVita, the UK's number one breakfast biscuit brand1, with proven slow release carbohydrates2, has announced an exciting new consumer promotion. The new “Wake up and Win” competition, running from the 10th August to 5th November, offers shoppers the chance to win up to £10,000 in cash. There are 28 prizes in total up for grabs, including 3 prizes of £10,000, 5 prizes of £5,000, 10 prizes of £100 and 10 prizes of £50.

The “Wake Up and Win” competition, offering a total prize fund value of over £36,000, is running across more than 50 products from the belVita range, including shopper favourites belVita Soft Bakes in multipacks and single formats; perfect for the convenience channel. Consumers simply need to buy any participating product, text the word BELVITA along with the last 4 digits of the barcode to 60777 to be entered into the prize draw for the corresponding week.

The “Wake Up and Win” promotion will be supported by social and digital media marketing and an extensive outdoor campaign to ensure shoppers can’t miss the brand’s activity. Retailers should make the most of this added visibility and stock up on the range to maximise sales.

The campaign comes following the launch of new belVita Soft Bakes Blueberry single format earlier this year, to help convenience retailers target on-the-go shoppers. The delicious Soft Bakes range is growing by 13%3, making it a core part of the belVita range.

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Terms & Conditions

UK, 18+. Promotion Period: 00:01 on 10/08/2020 to 23:59 on 5/11/2020. Mobile phone required. Texts are charged at the standard network rate. Purchase any Belvita Cookies or Belvita Soft Bakes product and text the word BELVITA along with the last 4 digits of the barcode to 60777 to be entered into the prize draw for the corresponding week. Prizes available to be won throughout the Promotion Period: 3 x £10,000, 5 x £1000, 10 x £100, 10 x £50. 1 entry per person per week. Max 1 prize per person per week. Prize draw to be conducted weekly. See www.promoterms.com/belvitawakeupandwin for full Terms and Conditions & No Purchase Necessary for Northern Ireland. Promoter: Mondelez Europe Services GmbH – UK Branch, Uxbridge Business Park, Sanderson Road, Uxbridge, Middlesex, UB8 1DH.

1Nielsen, total coverage, value sales to 18.01.20
2Belvita Breakfast Biscuits have a high content of slow digestible starch, which slow release carbohydrates. Consumption of foods high in slow digestible starch raise blood glucose concentration less after a meal compared to foods low in slowly digestible starch.
3Nielsen, Total Coverage, Value Sales, WE 28.12.19