Dairylea Launches Super Cool Super Cheesy Summer Promotion

This summer, we’re offering families the chance to win super cool or super cheesy prizes this summer with Dairylea, the UK’s number one Snacking Cheese brand1.

Live until the end of September, our fun on-pack promotion is offering over 1,000 instant win, super cool or cheesy prizes – including tablets, bikes, and karaoke kits!

To find out if they’re a winner, your consumers simply need to purchase a promotional pack, then head to www.supercoolorsupercheesy.com and enter their barcode. The promotion will feature on packs of Dairylea Dunkers, Snackers and Lunchables, and aims to drive category growth.

What does this mean to the me?

  • Help drive sales with an exciting promotion from the UK’s number one Snacking Cheese brand2
  • Stock up on promotional packs ahead of heightened awareness
  • Use manufacturer POS to drive awareness in store

Dave

1Nielsen, Total Value, 52 weeks - MAT w/e 19.05.18
2Nielsen, Total Value, 52 weeks - MAT w/e 19.05.18