A chance for retailers to win £1000* and new Hot Cross Bun Bar

Easter sales grew 11% last year in Independent and Symbol stores, with more consumers shopping locally. This season, Mondelēz International is proud to be the number one manufacturer once more during this egg-citing time.

Purchasing a brand they recognise is the most important factor for a shopper at Easter, making the nation’s favourite chocolate Cadbury, Cadbury Creme Egg and Cadbury Mini Eggs a crucial part of a retailer’s line-up.

Excitingly for 2022, joining the Cadbury family this year is the Cadbury Dairy Milk Hot Cross Bun Bar. The new cinnamon crunch flavoured bar is set to become a staple flavour of Easter, tapping into a much-loved Easter ritual of sharing hot cross buns. The new 110g bar will be available in cases of 18 at an RRP* of £1.40.

As well as this, iconic Easter favourites Cadbury Mini Eggs and Cadbury Creme Egg will once again return to kick off the ‘Fast Start’ phase, setting retailers up for a cracking season.

Cadbury Creme Egg

Easter wouldn’t be the same without Cadbury Creme Egg, with the iconic product kicking off the season as the number one brand at Easter. In fact, on average, three Cadbury Creme Eggs are sold every second during the season, making it a must-stock.

Cadbury Creme Egg will also appear in an exciting new promotion this season, with the beloved egg half-covered in white chocolate. The strapline ‘How do you NOT eat yours?’ will span across POS in-store to highlight the promotion to consumers. But it doesn’t stop there: when a shopper wins, so too does the store with an opportunity for retailers to win Amazon vouchers of up to £1000*.

Cadbury Mini Eggs

Cadbury Mini Eggs is a staple of Easter, with the 80g bag being the number one selling product across all Easter SKUs in 2021.

Top tips for a fast start to the season
  • Order enough stock of the most-loved brands, including Cadbury Creme Egg and Cadbury Mini Eggs, focusing on Self Eat and Sharing
  • Signpost the season early and make customers aware through social media, creating a ‘seasonal space’, along with a strong Easter-focused aisle or fixture
  • Use POS from Easter favourites to highlight products and optimise sales

For full TnC’s of the Cadbury Crème promotion click here, for additional seasonal advice click here

*Recommended price only – retailers are free to set their own pricing
*Terms and conditions apply: Independent convenience and Booker/BRP retailers within the UK, 18+. Display the 2021/22 season Cadbury Creme Egg POS for the chance of a winning egg to be placed within your store between 26/12/2021 and 17/04/2022. If a winning egg is distributed in your store and is registered by the winning customer with the Promoter, you win.  Independent convenience retailers: Prizes:1 x £1,000, 1 x £500 & 18 x £100 Amazon vouchers. Booker/BRP retailer prizes: 1x £1000, 2x £500 & 3x £100 Amazon vouchers. See https://www.deliciousdisplay.co.uk for full T&Cs. Promoter: Mondelez Europe Services GmbH – UK Branch, Sanderson Road, Uxbridge, UB8 1DH.