Bags Of Opportunity With New Bitesize Additions

Hi,

Bags of opportunity - Cadbury Dairy Milk Giant Buttons and Terry's Chocolate Orange MinisWe have some mini but mighty news for you - we’re launching two of our of top-selling bitesize products1, Cadbury Dairy Milk Giant Buttons and Bitsa Wispa, in a new 80g £1 PMP from February, plus Terry’s Chocolate Orange Milk Chocolate Minis will be available throughout the year from March!

The total chocolate bags category is growing at 4.6 per cent2 with the average convenience store selling over £200 of bags each week3 - these new launches aim to help you get even more out of your bagged confectionery range.

The launch of the two new 80g PMP packs aim help to increase consumer confidence and drive impulse purchasing. What’s more, with more than 40 per cent of volume of Terry’s Chocolate Orange Ball sold outside of Christmas4 and no current orange-flavoured offering within the category, the launch of Terry’s Chocolate Orange Minis may attract new customers and inspire new occasions for sharing.

What does this mean for you?

  • Opportunity to tap into the ever-growing bitesize category5
  • Attract new customers and inspire new occasions for sharing or individual indulgence
  • To make the most of bags in-store, you should stock new products and best-sellers, display products logically and in high footfall areas
  • Price-marked packs will reassure customers with the clarity and transparency

Dave

1 Top Chocolate Bag SKUs. Nielsen Total Coverage MAT Total Year to 27.12.14 2 Nielsen MAT 27.12.14 3 Litmus symbols average weekly ROS value MAT 16.11.14 4 Nielsen Scantrack, Total Coverage MAT 27.12.14 5 Nielsen Value Sales MAT 27.12.14