Bassetts Adds Another Variant To The Mix

Bassetts Jelly Babies Berry Mix

Hi,

Great news for your bagged candy range! Bassetts Jelly Babies is growing its family with the launch of Berry Mix!

The new bag contains the well-loved Jelly Babies characters in blackcurrant, raspberry and strawberry flavours. As with the original Bassetts Jelly Babies variant, Berry Mix contains fruit juice and made with natural colours and flavours.

Bassetts Jelly Babies Berry Mix will be available in 190g packs, priced at £1.52 (RRP1).

So what does this mean for you?

  • Excite and intrigue shoppers with line extension.
  • Attract new customers through flavour mix, particularly young families looking for a fun, and variety.
  • Retailers should place Bassetts Jelly Babies Berry Mix beside Bassetts Jelly Babies to maximise brand impact and site within a families section on fixture to help consumers find product within correct segment.

Dave

1 Prices are recommended only, retailers are free to set their own prices.