Boost Your Chocolate Bags Sales Range With New Innovation


We’re bringing one of our hero brands to the chocolate bags category with the launch of Cadbury Boost Bites! 

Cadbury Boost Bites features bitesize portions of our popular countline1 and is ideal for sharing with a partner, family or friends for a sweet treat in the evening.

The Cadbury Boost brand, worth £20m2, has been within the chocolate singles market for over 30 years and it will now follow the likes of Cadbury Wispa and Cadbury Twirl, which have been successfully extended into the bitesize category in recent years.

The new format is a great new way to enjoy the taste of Boost, which we believe can unlock incremental sales.

What does this mean to you?

  • Offer customers an exciting new way to enjoy Cadbury Boost
  • Opportunity to tap into the ever-growing bitesize category
  • Attract new customers with Cadbury Boost in smaller portions


1Number 8 countline in Nielsen Top 100 SKUs in Independent and Symbols, MATto w/e 24.01.2015 2
Nielsen Scantrack, Total Coverage, Value Sales, Singles and Multipacks, MAT ending 12.08.2014