Bring Joy To Mid-Morning Snacking With New Innovation

Cadbury Dairy Milk Oat Crunch


Exciting news from Cadbury Dairy Milk – it’s launching a new countline which is set to revolutionise the mid-morning snacking occasion - Cadbury Dairy Milk Oat Crunch.

The 30g countline brings together oaty biscuits with delicious Cadbury Dairy Milk milk chocolate to bring moments of joy to the mid-morning break.

These new additions to the Cadbury Dairy Milk family will be supported with a £4.5m marketing investment, including TV in April, PR, OOH and digital activity.

With small portions, portable format, a great oaty taste which is synonymous with the morning and at just 150 calories per serving, we believe it will meet consumer needs during the day part. 

There’s nothing else like it in the chocolate aisle and we believe it will bring a fantastic opportunity for you to drive impulse purchases!

What does this mean to you?

  • Excite and intrigue shoppers with innovation in the countlines category
  • Mid-morning snacking opportunity for retailers
  • Supported by £4.5m marketing investment so make sure you’re stocked up before the TV campaign starts in April!


1 Prices are recommended only, retailers are free to set their own prices.