Cadbury Bournville is moving into the sharing bag format for the first time, with the launch of new Cadbury Bournville Giant Buttons.
Cadbury Bournville sales are growing at 6.6%i benefiting from the growing trend for heritage brands and dark chocolate.
Cadbury Dairy Milk Giant Buttons is the number 1 sharing bag in the segment highlighting the potential for this new ‘button’ format in a Bournville dark chocolate offer.
The new sharing bag follows the launch of Bournville Orange 100g tablet in January. Both new products are available in a £1PMP format.*
You will also be able to find advice on how to boost confectionery sales further on www.deliciousdisplay.co.uk.
What does this mean to you?
- Dark chocolate is a growing opportunity -Bournville brand is growing at 6.6%i
- So be sure to consider stocking new Cadbury Bournville Giant Buttons.
- Available in £1 PMP option*
Dave
Product name: Bournville Giant Buttons
Product Weight: 95g
RRP*: £1.49/ £1 PMP
Case size: 10
*Prices are recommended only. Retailers are free to set their own prices