Mondelez International is bringing back Cadbury Bournville Old Jamaica, its iconic dark chocolate Rum & Raisin bar.
Old Jamaica was originally launched in 1970 and has made several appearances as a limited edition since then. It was most recently on shelves 10 years ago, for one year.
Cadbury Bournville Old Jamaica will be available in 180g and 100g tablets, new-look Old Jamaica will look to help capitalise on the growing popularity of rum & raisin chocolate.
Loyal fans of Old Jamaica have been petitioning for the return of the bar on Facebook groups, so there is a loyal audience who want to see the brand back again.
About the product
Product name: Bournville Old Jamaica
Product Weight: 180g / 100g
RRP*: £2.04 / £1 pmp
Case size: 18
Please note Bournville Old Jamaica does not contain alcohol.
*Prices are recommended only. Retailers are free to set their own prices.