Cadbury Bournville starts 2020 with new launch of an old favourite

Mondelez International is bringing back Cadbury Bournville Old Jamaica, its iconic dark chocolate Rum & Raisin bar.

Old Jamaica was originally launched in 1970 and has made several appearances as a limited edition since then. It was most recently on shelves 10 years ago, for one year.

Cadbury Bournville Old Jamaica will be available in 180g and 100g tablets, new-look Old Jamaica will look to help capitalise on the growing popularity of rum & raisin chocolate.

Loyal fans of Old Jamaica have been petitioning for the return of the bar on Facebook groups, so there is a loyal audience who want to see the brand back again.

About the product

Product name: Bournville Old Jamaica
Product Weight: 180g / 100g
RRP*: £2.04 / £1 pmp
Case size: 18

Please note Bournville Old Jamaica does not contain alcohol.

*Prices are recommended only. Retailers are free to set their own prices.