Cadbury Brunch Bar Strengthens Range with New Format and Added Protein Bars

Cadbury Brunch Bar is enabling retailers in the independent channel to expand their impulse biscuits range this Autumn with the arrival of an old favourite in a new format, as well two brand-new launches. Cadbury Brunch Bar Choc Chip will be available as a single bar for the first time to help drive on-the-go sales of this popular flavour. The brand is also unveiling new Cadbury Brunch Bar Peanut Protein and Cadbury Brunch Bar Cranberry and Nuts Protein multipacks to give shoppers an added benefit with their snacks. Growing by 7%1 year-on-year, Cadbury Brunch Bar is in prime position within the market to cater for the growing shopper demand for added benefits from their treats.

Cadbury Brunch Bar Cranberry and Nuts Protein, with the sweet taste of Cranberry and Nuts embedded into delicious Cadbury milk chocolate. This new bar is designed to give consumers the ultimate taste experience with added energy.

Cadbury Brunch Bar Peanut Protein is a renovation of the brand’s original peanut flavour, with the added benefits of protein. Peanut is the number one flavour in protein, accounting for 43%2 of value sales of protein products. Both new flavours will be available in 5x32g multipacks at an RRP of £2.00*.

The Cadbury Brunch Bar Choc Chip bars will also be hitting shelves as a single 32g format alongside the new launches, at an RRP of £0.55*.

Product information

Product name: Cadbury Brunch Bar Peanut Protein Multipack
Product Weight: 32g x 5
RRP*: £2.00
Case size: 6

Product name: Cadbury Brunch Bar Cranberry and Nuts Protein Multipack
Product Weight: 32g x 5
RRP*: £2.00
Case size: 6

Product name: Cadbury Brunch Bar Choc Chip
Product Weight: 32g
RRP*: £0.55
Case size: 30

*Prices are recommended only. Retailers are free to set their own prices
1Nielsen Data, WE 20.04.19
2NIELSEN, MAT, GROCERY MULTS, VALUE SALES WE 26.01.19