Cadbury Dairy Milk Adds Marshmallows To Its Marvellous Range

Hi,

Cadbury Dairy Milk’s Marvellous range is bringing even more delicious concoctions to the category this summer, with the launch of a fun new flavour, Rocky Mallow Road.

The new addition features an amazing amalgamation of fluffy pink marshmallows, strawberry jellies and shortcake biscuit pieces in a 180g tablet and 47g countline.

And it’s not just the new flavour that’s out of the ordinary; both tablet variants will now bring smashingly good fun to households across the UK, with the new Smashables bar which will allow consumers to flip the bar over, smash it and share the delicious chunky chocolate pieces with friends and family.

The launches follow huge success for the Cadbury Dairy Milk Marvellous range, which has been the biggest chocolate launch in the last three years1 and is now in over a fifth of UK households2.

The range will be supported by a £3 million marketing investment this year including TV, outdoor, PR and digital activity.

We hope to bring even more customers to the brand through new flavours and formats, and believe they will provide a great opportunity for you to drive impulse sales across the range.

What does this mean to you?

  • Excite and intrigue shoppers with innovation
  • Bring new customers to the category with new flavours and formats
  • Drive impulse sales across the range
  • Supported by £3m marketing investment

Dave

1Kantar 12 week review, 06.07.13 2Kantar Worldpanel, combined panel, 52 weeks to w/c 04.01.15