Cadbury Dairy Milk Doubles The Joy With New Outdoor Campaign

Hi,

Cadbury Dairy Milk Oreo PosterCadbury Dairy Milk will be supporting its co-branded range with its new Double the Joy outdoor campaign, launching on 22nd September.  The campaign will be located near to stores across the country so retailers should make the most of higher customer awareness and stock up!

Cadbury Dairy Milk Oreo, which combines the UK’s no. 1 chocolate brand1 and the world’s favourite biscuit2, has already been hugely successful – worth £19.4 million3 and with 67 per cent4 of sales incremental to the category, it is the third best selling Cadbury Dairy Milk tablet in the UK market5.

Dave

1The Nielsen Company, Total Value MAT to w/e 14.06.14 2Euromonitor 3Penetration and incrementality data Kantar 4Kantar Worldpanel 5Penetration and incrementality data Kantar