Cadbury Dairy Milk Oreo Enters Singles Segment With New Countline

Hi,

Cadbury Dairy Milk Oreo - CountlineHot on the heels of huge success for the Cadbury Dairy Milk Oreo tablet1, we’re bringing even more co-branded magic to the category, with the launch of Cadbury Dairy Milk Oreo in a single format from mid-August.

Cadbury Dairy Milk Oreo, which combines the UK’s no. 1 chocolate brand2 and the world’s favourite biscuit3, has already been hugely successful – worth £19.4 million4, it’s the third best selling Cadbury Dairy Milk tablet in the UK market5.

The 41g countline features the same delicious, creamy filling with crunchy pieces of Oreo cookie, smothered in smooth Cadbury Dairy Milk chocolate, in a single format ideal for on-the-go snacking. And as consumers get a delicious new countline to try and enjoy, you can benefit from a product combining two brands with proven success6, which has the potential to drive sales in-store!

Why should you stock this product?

  • Cadbury Dairy Milk Oreo tablet is already hugely successful7 - take advantage of a new way to boost sales with a new format.
  • Cadbury Dairy Milk Oreo combines two much-loved brands - encourage trial purchases from fans of both!
  • Significant media investment means consumer awareness and excitement will be high!

Product information

Product name: Cadbury Dairy Milk with Oreo
Product weight: 41g
RRP8: £0.61
Case size: 24

Dave

1The Nielsen Company, Total Value MAT to w/e 14.06.14 2The Nielsen Company, Total Value MAT to w/e 14.06.14 3Euromonitor 4Penetration and incrementality data Kantar 5Penetration and incrementality data Kantar 6The Nielsen Company, Total Value MAT to w/e 14.06.14 7The Nielsen Company, Total Value MAT to w/e 14.06.14 8RRPs are recommended only. Retailers are free to set their own price.