Cadbury Dairy Milk Oreo Sandwich launches new PMP bar

We have some exciting news to kick start the year - Cadbury Dairy Milk Oreo Sandwich will be available in a £1 price-marked pack (PMP)* from February!

The new bar will help you drive sales with the help of a global power-brand that is worth an impressive £46m in the UK1 . Plus, for shoppers, PMPs* offer reassurance that they are not being overcharged in convenience and contributes to positive price perception2.

What does this mean to you?

  • Drive sales with the help of a global power-brand
  • For shoppers, PMPs* offer reassurance that they are not being overcharged in convenience and contributes to positive price perception3.
  • Stock up ahead of significant investment in the brand this year

Dave

*Prices are recommended only. Retailers are free to set their own prices.
1Nielsen MAT, Total Coverage to 01.12.18
2HiM Omni-channel January 2018
3HiM Omni-channel January 2018