Cadbury Darkmilk Starts 2020 with a Bang with New Buttons and Tablet Launch

Cadbury is building on an incredible first year for its Darkmilk brand with two brand new launches.

The richest, creamiest bar Cadbury has ever made, Cadbury Darkmilk was the biggest confectionery launch of 2019 and significant sales of Darkmilk were incremental to the chocolate category.

To further build on this strong start, Cadbury is introducing two new products designed to help support the core range and help the brand innovate into new occasions.

Cadbury Darkmilk with Crunchy Cocoa Pieces combines delicious rich and creamy Cadbury Darkmilk with crunchy cocoa nibs for added texture and an intense cocoa hit. Available in an 85g tablet format.

Cadbury Darkmilk Giant Buttons, offers Darkmilk in this proven format ideal for sharing with loved ones and we think perfect for convenience stores!

The launches will be supported by two bursts of advertising starting April. The campaign will include PR, TV and out of home advertising, as well as instore support for retailers. There will also be strong sampling activity and a social media influencer campaign.

About the product

Product name: Cadbury Darkmilk with Crunchy Cocoa Pieces
Product Weight: 85g
RRP*: £1.50
Case size: 18

Product name: Cadbury Darkmilk Giant Buttons
Product Weight: 105g
RRP*: £1.99
Case size: 10

Product name: Cadbury Darkmilk Giant Buttons (PMP/NO PMP)
Product Weight: 90g
RRP*: £1
Case size: 10

*Prices are recommended only. Retailers are free to set their own prices 1Nielsen and KWPO WE 28.12.19 (MAT 2019)