Cadbury Helping Countlines Fly Off The Shelves In New Promotion


We’re excited to announce a truly unique promotion – we’re offering consumers the chance to be whisked away in Cadbury’s private jet for a joy-packed weekend in one of five locations – Berlin, Monaco, Rome, Marrakech or Barcelona.

The five trips that are up for grabs are inspired by five of Cadbury’s best-selling countlines, including a whirlwind trip to Monaco from number one countline Cadbury Twirl1 that offers a number of exhilarating experiences such as whirling round a F1 racetrack in a Ferrari!

Launching in May, the promotion will be supported by £2m marketing investment including radio, PR, outdoor advertising and digital activity.

To encourage impulse purchase and in-store standout, a full suite of POS will be available through the Mondelez International sales team. To download a free poster click here or to order a free shelf barker click here.

We expect demand to be high so stock up in advance to make the most of the opportunity!

What does this mean to you?

  • Ask your Mondelez International sales representative about the full suite of POS available
  • Download your free poster and order a free shelf barker
  • Consider secondary sites for the five core lines
  • Stock up in advance of high awareness and media coverage

Full terms and conditions can be viewed at and


1 The Nielsen Company, Top 100 SKUs, Independent and Symbols to w/e 24.01.15