Cadbury launches 2 for £1.10 PMP across brand bestsellers

Cadbury, the nation’s favourite chocolate , is helping retailers drive sales in the singles category with the launch of a new price-marked pack (PMP)* on-pack running across some of the brand’s bestsellers: Cadbury Twirl, Cadbury Boost, Cadbury Wispa, Cadbury Wispa Gold, Cadbury Double Decker and Cadbury Crunchie.

From July the limited-edition PMP packs will help retailers capture shoppers’ attention in store with striking ‘2 for £1.10 or 60p RRP’ labelling.

PMPs offer a number of advantages for retailers, generating a perception of improved value and trust from shoppers. In fact - nearly a third of all bars sold in independent and symbol stores are Cadbury bars, selling on average at a rate of 4 units per second in the channel, putting the brand in a prime position to deliver growth for the category.

The new PMPs will drive excitement among shoppers and encourage incremental purchases. The exciting on-pack will be running for only three months, so retailers should get involved while stocks last.

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*Prices are recommended only. Retailers are free to set their own prices