Cadbury Takes Freddo Treasures into the Next Dimension with New Space Range

Cadbury Dairy Milk Freddo Treasure had an incredible first year being the biggest new sweet treat launch of 20191. Now the brand is launching of an exciting new series – Cadbury Dairy Milk Freddo Treasures Space Series.

The Space series will feature a new space themed design on pack and includes exciting games and characters, providing shoppers with new options.

Cadbury Dairy Milk Freddo Treasures were developed to align to a parental need for a treat-based reward under 100 calories. The new Space range continues this, with only 76 calories per pack2.

Additionally, Cadbury Dairy Milk Freddo Treasures White, which will offer shoppers the same great characters from the ‘space’ series alongside Cadbury White chocolate Buttons, bringing more choice to parents and friends wanting to treat younger ones with an everyday reward.

The marketing campaign is backed by a media investment across the year, highlighting the fact that each Cadbury Dairy Milk Freddo Treasure pack contains only 77 calories.

About the product

  • Product name: Cadbury Dairy Milk Freddo Treasures White
  • Product Weight: 14.4g
  • RRP: 90p / 65p*
    List of toys:
  • Freddo
  • Panda
  • Cow
  • Monkey
  • Pig
  • Owl
  • Penguin
    List of games:
  • Puzzle
  • Reflection Freddo
  • Spinner Design
  • Spinner Design 2
  • Clapper Freddo
  • Sink the Ball
  • Puzzle Freddo
  • Sink the Ball Freddo
  • Constellation Cards
*Retailers are free to set their own prices Thanks, Dave

1Nielsen Insight Studio, Data to WE 21.12.19
2Cadbury Dairy Milk Treasures (milk chocolate) contains 76 calories and the white variant has 77 calories