Cadbury Twirl Orange: The UNLIMITED edition

Cadbury Twirl Orange The award-winning Cadbury Twirl Orange single bar is back, but this time as a permanent addition to the much-loved Cadbury Twirl portfolio. Available now, this exciting launch is being rolled out through a tongue-in-cheek campaign, ‘Twirl Orange – the unlimited edition. Exclusively available everywhere’.

The new product stems from the success of the limited-edition variant, which was the number one singles NPD of 2020 and one of the fastest selling chocolate bars of the year.

Flavour NPDs are a key driver of category growth . Cadbury Twirl Orange offers consumers a twist on a much-loved brand, combining Cadbury’s No. 1 selling singles SKU with one of the nation’s favourite chocolate flavours.

Cadbury is sharing the news of the return of Twirl Orange with shoppers through an integrated social and PR campaign at launch.

Product information

  • Product Name: Cadbury Twirl Orange
  • Product Weight: 43g
  • RRP+: £0.69
  • Case size: 48 bars
+Retailers are free to set their own prices.

Nielsen, Singles MAT Value sales 26.12.2020
Nielsen, Singles MAT Value sales 26.12.2020
Source: Nielsen Total Mkt Inc. Disc, MAT to w/e 28.11.20 (TOTAL STD. CHOCOLATE EXCLUDING PREMIUM).
Nielsen, Singles MAT Value sales 13.06.2020