Chips Ahoy Follows Oreo And Daim With New Cadbury Dairy Milk Collaboration

Cadbury Dairy Milk Chips Ahoy!

Hi,

Exciting news from Cadbury Dairy Milk’s co-branded range, which is getting another boost with the launch of its Cadbury Dairy Milk Chips Ahoy tablet.

Following on the success of Cadbury Dairy Milk with Oreo and Daim, the nation’s favourite chocolate brand1 is bringing together another two hugely popular global brands in an exciting collaboration that aims to drive incremental sales across the chocolate tablets range.  The new 120g tablet blends delicious chunks of Chips Ahoy cookie with creamy Cadbury Dairy Milk Chocolate.

Why should you stock this product?

  • Chips Ahoy is the number one Chocolate Chip cookie in the world, generating $569 million in sales per year in the USA and $816m globally2.
  • The whole co-branded range will be supported by £2m UK marketing investment, including PR, outdoor advertising, digital and in-store activity, keeping it front of mind with shoppers.
  • Combining power brands has been a huge success, with Cadbury Dairy Milk Oreo being worth £19.4m3 and the third best selling Cadbury Dairy Milk tablet in the UK market4.

What does this mean for retailers?

  • Combining popular brands creates excitement among consumers, opening up a much larger market and offers retailers the opportunity to boost sales.
  • Excitement and awareness around the Cadbury dairy Milk Co-Brand range is likely to be high, appealing to younger consumers and promoting bold combinations, so retailers should stock up across the range to make the most of the opportunity.

About Cadbury Dairy Milk Chips Ahoy

Product name: Cadbury Dairy Milk Chips Ahoy
ATO: 1st September 2014
Product weight: 120g
Outer size: 15

Dave

1 The Nielsen Company, Total Value MAT to w/e 17.05.2014 2 Euromonitor 3 Penetration and incrementality data Kantar 4 Penetration and incrementality data Kantar 5 RRPs are recommended only. Retailers are free to set their own price.