Crack Easter early with the iconic duo - Cadbury Creme Egg and Cadbury Mini Eggs

Mondelez International is once again ready to help retailers benefit from the Easter seasonal opportunity.

Easter is the second largest confectionery season after Christmas, and Mondelez International is proud to be the number one manufacturer during this egg-citing time.

To make the most of the season, retailers should split Easter into three phases: getting off to a quick start, building momentum, and then gearing up for a ‘gifting finish’ as the festive period reaches its finale. The first of these phases, ‘fast start’ runs from January until Valentine’s Day.

For further Easter season advice click here.


Cadbury Creme Egg

Cadbury Mini Eggs Tablet Cadbury Creme Egg is an iconic product that kicks off the season, as the number one brand at Easter.

Excitingly, this year Cadbury Creme Egg will be inviting shoppers to celebrate 50 years of the beloved brand, as it hits its golden anniversary! This is to be celebrated with a new in-store promotion from the 26th December, designed at challenging shoppers to unwrap the shiny ‘Golden Goobilee Creme Egg’ in their store and having the chance to win the incredible grand jackpot of £5K. As well as this, there are additional smaller cash-prizes up for grabs, maximising the opportunity to win.

But it doesn’t stop there - when a shopper wins, so too does the store! Independent retailers also have the chance to win a variety of cash-prizes or Amazon vouchers, up to £1000, with 30 golden eggs hidden within the convenience channel. To participate, retailers must use Cadbury promotional display material.

The new ’Golden Goobilee’ campaign will be supported by digital, OOH and surprising PR activities to drive excitement throughout the Easter season. The brand will also be rolling out a celebratory new retro pack design to grab shoppers’ attention in store and alert them to the occasion.

For full T&Cs click here

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Cadbury Mini Eggs

Cadbury Mini Eggs TabletThe Cadbury Mini Eggs 80g bag was the number one SKU in all Easter categories in 2020 - and the brand is the number two Easter brand overall.

As well as returning favourites, including treatsize, bags and multipacks, Cadbury Mini Eggs will be adding a new member to the portfolio for 2021 – the Cadbury Mini Eggs Tablet. The new 110g bar will be available in cases of 20 at an RRP* of £1.49.

Cadbury Mini Eggs will also have a new pack design across the products, to make them unmissable on shelf.

The Cadbury Dairy Milk mini filled egg range is a great offering for retailers to drive sales from the beginning of the season. Available in Cadbury Dairy Milk, Cadbury Dairy Milk with Oreo and Cadbury Dairy Milk with Daim flavours, these solid filled chocolate eggs are the perfect little treat to share and enjoy at home.


Top tips for a fast start to the season

The way products are merchandised has a big role to play, with good display being key, particularly in the early part of the season.

Set aside time to create a plan for the beginning of the season, order enough stock of the most-loved brands, including Cadbury Creme Egg and Cadbury Mini Eggs.

  • Build excitement in store by creating a ‘seasonal space’, along with a strong Easter-focused aisle or fixture.
  • Use POS from Easter favourites to highlight products and optimise sales.
For further advice click here

*Recommended price only – retailers are free to set their own pricing

All statistics ref Nielsen total market, excluding discounters till 8th April 2020