Delicious New Launch from Halls, with Added Vitamin C to Proactively Support Your Immune System

Halls, the number one relief candy brand in the UK1, has demonstrated its market-leading position with the launch of new Halls Proactive with Vitamin C.

Available from August, Halls Proactive are delicious sugar-free Halls sweets with added Vitamin C to proactively support your immune system, before the onset of coughs and colds. Available in two refreshing citrus flavours – Orange and Pink Grapefruit – Halls Proactive come in a handy re-sealable bag ideal for all consumption occasions.

Alongside the launch of Halls Proactive, Halls will also be introducing a new ATL marketing campaign live from November, which is planned to focus on a mix of social media channels as well as in-store, driving top of mind awareness at a time when it’s most relevant to your consumers.

What does this mean to you?

  • Drive incremental sales through expanding consumption occasion opportunity
  • Attract your shoppers’ attention with an exciting innovation from a trusted heritage brand
  • Excite consumers and drive stand-out on shelf with two delicious flavour varieties

Dave

1Nielsen Value Sales MAT – 52 w/e 15.07.18