Free The Joy In Store This Spring

Hi,

Cadbury Dairy Milk FlavoursGreat news for your chocolate range!

This Spring, Cadbury Dairy Milk is launching a campaign to celebrate all Cadbury Dairy Milk flavours and communicate to consumers that through exploring the range there’s more than one way to free the joy.

The campaign will be made up of TV, PR, outdoor, digital and significant in-store and sampling activity. 

Through encouraging consumers to explore the range, whether that’s trialling a new flavour or re-trialling a forgotten favourite, our £7m multi-channel campaign will drive help you to drive sales.

What does this mean for you?

  • Use POS to generate excitement and impulse purchases
  • Stock up on both countlines and tablets now to take advantage of this high-profile campaign and media investment to drive incremental sales

PS - Watch this space for news on the TV campaign!

Dave