Cadbury To Bring ‘Moments Of Joy’ With Fresh Round Of Tv Advertising For Cadbury Dairy Milk Ritz And Lu

Hi,

Get on your dancing shoes – Graham, the dancing passport control officer, is back on TV from Monday 18th August, with a new burst of advertising for Cadbury Dairy Milk LU and Ritz!

We think Cadbury Dairy Milk can trigger irrepressible joy wherever you are, and the 20-second commercial shows how Cadbury Dairy Milk LU and Ritz can bring a spontaneous moment of joy to the afternoon break.

The ad is part of a £7.5 million UK marketing investment in 2014, including PR, digital and sampling activity. And with Cadbury Dairy Milk LU and Ritz ranked the second and third highest selling single-eat products of 2014 so far1, demand is likely to be high – so get ready for customer excitement and stock up now!

What does this mean for you?

  • Make the most of increased awareness for Cadbury Dairy Milk LU and Ritz – stock up ahead of planned media activity!
  • Cadbury Dairy Milk Lu and Cadbury Dairy Milk Ritz have great repeat rates at 33 per cent2- so this is a great chance to make the most of products customers love.

Dave

1 Nielsen YTD 14  June 2014 2 Kantar Worldpanel On the Go (FOTG) Panel 25th May 2014