Freshen Up Sales With New Trebor And Maynards PMPs

Hi,

We’ve got a great opportunity for you to get even more out of your confectionery range this summer - Trebor, the UK’s number one mints brand1, and Maynards Wine Gums have launched new 50p price-marked packs!

The new 50p (RRP) PMPs2are available now on packs of Trebor Extra Strong Peppermint and Spearmint, Trebor Softmints Peppermint and Spearmint, Trebor Softfruits and Maynards Wine Gums.

Research suggests that shoppers are looking for clear and transparent pricing information, with price marked packs helping to make their hunt for value easier3 - one third of shoppers describe clarity and transparency as the major benefit of PMPs4.

Independent retailers say that PMPs can encourage impulsive purchasing5, with most believing they sell faster than standard packs6 and can be used to save time pricing in store7 - meaning they can provide great sales and operational benefits for your store.

Price-marked packs help to give customers the reassurance of clear pricing in store. As the number one mint8, worth £59 million9, Trebor is a customer favourite – with the highest rate of sale of any mint brand10. The new PMPs give you an even bigger opportunity to make the most of the biggest mints brand in the UK!

What does this mean for you?

  • A great new advantage for Trebor – the UK’s biggest mints brand at 40 per cent market share and with a value of £59 million11.
  • Reassure customers with the clarity and transparency of a price-marked pack.
  • Focus on top sellers with brands consumers know and trust - Trebor and Maynards are great options.

Product information

Names: Trebor Extra Strong Peppermint, Trebor Extra Strong Spearmint, Trebor Softmints Peppermint, Trebor Softmints Spearmint, Trebor Softfruits, Maynards Wine Gums

RRP12: 50p

Case size: 40


Dave

1The Nielsen Company, Total Value MAT to w/e 19.04.14 22RRPs and PMPs are recommended prices only. Retailers are free to set their own price. 33IGD ShopperVista Shopper Trends Q3 2013 44IGD ShopperVista Shopper Trends Q3 2013 5 him! PMP research Aug 2011 6 him! PMP research Aug 2011 7 him! PMP research Aug 2011 8 The Nielsen Company, Total Value MAT to w/e 19.04.14 9 The Nielsen Company, Total Value MAT to w/e 19.04.14 10The Nielsen Company, Impulse ROS 12 w/e 19.04.14 11 The Nielsen Company, Total Value MAT to w/e 19.04.14 12 RRPs and PMPs are recommended prices only. Retailers are free to set their own price.