Halls Invigorates Small Screen With New Ad Campaign

Hi,

Consumers will be able to discover the invigorating effect of Halls in a new advertising campaign starting from 6th February.

The 20-second TV ad salutes the refreshing effect of Halls with the help of one of the coolest animals on the planet – the majestic polar bear. When a moustachioed motorcyclist pops a candy into his mouth, miniature moustachioed polar bears riding a cloud of Halls Air are released, capturing the powerful cooling sensation delivered by Halls in those everyday moments when you want to feel just that little bit more alive.

Halls is the world’s largest sugar candy brand1, and the no.1 medicated confectionery brand in the UK, worth £31.4 million and holding a 32.6 per cent market share2. The TV ad is just one part of an above the line campaign for Halls throughout 2015, which will also be supported by VOD, OOH, digital and social media.

What this means for retailers?

  • Stock up on Halls in anticipation of increased awareness
  • Maximise sales by stocking Halls all year round.

Dave

1 Source: Euromonitor, Total World Sugar Confectionary (boiled sweets, licorice, mints, medicated confec, lollipops, pastilles, gums, jellies, chews, toffees, caramels, nougat) 2 The Nielsen Company, Total Coverage, Value MAT to w/e 01.11.14