Iconic Cadbury Legends return - with a twist!

Cadbury Mini Eggs Tablet Cadbury Dairy Milk is kicking off the new year with the return of an iconic Cadbury FC promotion across its full range of bars, bags and tablets. The “Find a Legend, Win a Legend” competition is back giving shoppers the chance to unwrap a football legend’s shirt in-pack and join them for a VIP experience with their heroes.

The Cadbury Legends promotion is running across the brand’s range from early January and will feature footballing legend Ian Wright. As well as the unique money-can’t-buy VIP experiences up for grabs, there is a host of other legendary footballing prizes for consumers to win, including video messages from star players and vouchers to spend in participating football club shops: Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham Hotspur. The return of this popular competition from the UK’s favourite chocolate brand is set to create a buzz within the category, helping to drive additional sales for retailers in the first few months of 2021.

What’s more – new for 2021, independent retailers have the chance to win too! Cadbury is launching an exclusive convenience retailer competition alongside the Cadbury Legends consumer promotion in February and March, offering retailers the chance to win one of three exclusive stadium tours for them and a guest or one of ten £50 football club shop vouchers. Retailers simply purchase a case of any Cadbury product click here for your chance to win.

So stock up on the best-selling Cadbury range now to make the most of the Cadbury Legends promotion this year. Retailer T&Cs are available here. Consumer TnC’s are available at www.cadbury.co.uk

Participating Products: The participating products shall be any Cadbury chocolate bars, bags and tablets (37.5g – 360g) including but not limited to:

  • CADBURY DAIRY MILK BAR 45-200G
  • CADBURY DAIRY MILK MC JELLY POPPING CANDY BAR 47-180G
  • CADBURY DAIRY MILK MINI BAR 18g
  • CADBURY DAIRY MILK WHOLENUT BAR 45G-55G
  • CADBURY DAIRY MILK CHOPPED HAZELNUT BAR 95G
  • CADBURY DAIRY MILK CARAMEL BAR 45G-200G
  • CADBURY DAIRY MILK FRUIT & NUT BAR 49-200G
  • CADBURY DAIRY MILK FRUIT & NUT CHOPPED BAR 95G
  • CADBURY DAIRY MILK OREO BAR 41-120G
  • CADBURY DAIRY MILK OREO MINT BAR 120G
  • CADBURY DAIRY MILK OREO SANDWICH BAR 96G
  • CADBURY DAIRY MILK 30% LESS SUGAR BAR 35-85G
  • CADBURY DAIRY MILK DAIM BAR 120G
  • CADBURY DAIRY MILK BIG TASTE 278-300G
  • CADBURY DAIRY MILK GOLD CRISP 54G
  • CADBURY DAIRY MILK TURKISH 47G
  • CADBURY DAIRY MILK CARAMELLO 47G
  • CADBURY DAIRY MILK MINT CRISP 54G
  • CADBURY DAIRY MILK CDM TIFFIN 53G
  • CADBURY BOURNVILLE GIANT BUTTONS BAG 95-110G
  • CADBURY CRUNCHIE ROCKS BAG 110G
  • CADBURY CARAMEL NIBBLES BAG 95-242G
  • CADBURY DAIRY MILK GIANT BUTTONS 40-240G
  • CADBURY TWIRL BITES BAG 95-109G
  • CADBURY BITSA WISPA BAG 95G-222G
  • CADBURY WHITE GIANT BUTTONS BAG 95-110G
  • CADBURY OREO BITES BAG 95-110G
  • CADBURY CURLYWURLY SQUIRLIES BAG 95-110G
  • CADBURY FUDGE MINIS BAG 120G
  • CADBURY PICNIC BITES BAG 110G
  • CABDURY FREDDO FACES BAG 105G
  • CADBURY DARK MILK BUTTONS BAG 90-105G
  • CADBURY ORANGE BUTTONS BAG 95-110G
  • CADBURY DINKY DECKER BAG 120G
  • CADBURY HEROES 76-385G
  • CADBURY FLAKE MULTIPACK 102G
  • CADBURY WISPA MULTIPACK 120-255G
  • CADBURY TWIRL MULTIPACK 136-236.5G
  • CADBURY CRUNCHIE MULTIPACK 128-261G
  • CADBURY PICNIC MULTIPACK 152G
  • CADBURY DOUBLE DECKER MULTIPACK 188-400G
  • CADBURY BOOST MULTIPACK 160G
  • CADBURY DAIRY MILK CARAMEL MULTIPACK 148G
  • CADBURY DAIRY MILK MULTIPACK 144-293G
  • CADBURY WISPA GOLD MULTIPACK 164G
  • CADBURY WHITE MULTIPACK 148G
  • CADBURY DARK MILK MULTIPACK 112G
  • CADBURY TIMEOUT MULTIPACK 148.4G
  • CADBURY TWIRL 43G
  • CADBURY WISPA 36G SGL
  • CADBURY BOOST 48.5G
  • CADBURY CRUNCHIE 48G
  • CADBURY DOUBLE DECKER 54.5G
  • CADBURY WISPA GOLD 48G
  • CADBURY TIMEOUT 21.2g
  • CADBURY TWIRL 43G
  • CADBURY WISPA 36G
  • CADBURY BOOST 48.5G
  • CADBURY CRUNCHIE 40G
  • CADBURY DOUBLE DECKER 54.5G
  • CADBURY STAR BAR 49G
  • CADBURY PICNIC 48G
  • CADBURY FLAKE 32G
  • CADBURY TWIRL ORANGE 43G
  • CADBURY BOOST PROTEIN 49G
  • CADBURY DUO DOUBLE DECKER 80G
  • CADBURY BOOST DUO 68G
  • CADBURY WISPA GOLD DUO 72G
  • CADBURY DUO WISPA 51G
  • CADBURY DARKMILK BAR 35-85G
  • CADBURY DARKMILK SALTED CARAMEL BAR 85G
  • CADBURY DARKMILK ALMOND BAR 85G
  • CADBURY DARKMILK CRUNCHY COCOA PIECES BAR 85G
  • CADBURY BOURNVILLE BAR 45-180G
  • CADBURY BOURNVILLE OLD JAMAICA BAR 100-180G
  • CADBURY BOURNVILLE ORANGE 100G
  • CADBURY WHITE BAR 80-180G
  • CADBURY WHITE OREO BAR 120G