Maynards Bassetts Brings Added Benefits to Shoppers with New Superfruit Jellies

Maynards Bassetts is tapping into consumer desires for authenticity, higher real fruit content and added benefits with the launch of Superfruit Jellies.

Maynards Bassetts Superfruit Jellies, available in 130g bags, are brand new soft jellies with a variety of flavours in each pack. The four delicious and exciting flavours – papaya, pomegranate, blueberry and cranberry – all in super fruit shapes, will help add incremental sales to the category.

New Tasty Superfruit Jellies offer a new element of authenticity through its high fruit juice and vitamin C & E content1. Each unit contains 30% fruit juice and every six sweets contains 15% of the recommended daily intake of vitamins C & E.

The launch will be supported by an extensive marketing campaign, including out of home, digital and social media advertising.

Further advice on how to help grow confectionery sales can be found here.

About the product

Product name: Maynards Bassetts Superfruit Jellies
Product Weight: 130g
RRP*: £1.00*
Case size: 12

*Prices are recommended only. Retailers are free to set their own prices
1Vitamin C contributes to the reduction of tiredness and fatigue. The beneficial effect is obtained with a consumption of 4 sweets per day. Should be enjoyed as a part of a varied and balanced diet and healthy lifestyle.