Two Icons Rising Together: Mondelez International announces ultimate Oreo X Batman Limited Edition, with exclusive promotion

Two worlds collide this month as the world’s number one biscuit1 unveils a new collaboration with the biggest superhero of all time ahead of the highly anticipated film, ‘The Batman’. This world-class partnership will see an unmissable promotion rolling out across key OREO products both on-pack and off-pack as well as a unique Batman-embossed biscuit to drive real excitement in store from mid- January.

Shoppers simply scan the QR code on pack for their chances to win instant cinema tickets daily, as well as the star prize of a VIP trip to Gotham City at Warner Bros. World in Abu Dhabi. Core OREO packs will be transformed for the promotion with biscuits that are embossed with Batman’s image and an exciting new Gotham skyline wrap to grab consumers’ attention from the shelf.

These promotional packs will be available from mid-January onwards ahead of the film’s release, with significant social, digital, PR, OOH and in-store support behind the campaign.

The limited-edition packaging and embossed biscuits will roll out across OREO 154g Original, OREO 154g Original PMP, OREO Twin Pack and OREO 66g from mid-January. Retailers should stock up on OREO’s biggest selling packs to make the most of this unmissable promotion.

1Source Euromonitor International Limited; Packaged Food 2021 Edition: Sweet Biscuits category definition, % brand share, retail value sales, RSP, 2020 data. Kantar MAT data up to 16th May