Mondelez International cuts plastic windows from its Easter eggs in UK & Ireland

  • 6.4 million plastic windows removed from company’s entire chocolate shell egg range this Easter
  • Season specific on-pack recycling labelling, Be A Good Egg, applied across all Easter eggs to help people dispose of packaging correctly

Oreo Lady Gaga collaboration packaging Mondelez International, makers of the UK’s favourite treats including Cadbury Dairy Milk, Green & Black’s, BelVita, Maynard’s Bassetts and OREO has removed over 6.4 million plastic windows from its chocolate eggs this Easter, taking 5.4 tonnes of plastic out of the environment and making them easier for consumers to recycle.

The change means that the full Easter egg range, spanning Cadbury, Cadbury Dairy Milk, Cadbury Bournville, Fry’s, Green & Black’s, Maynard’s Bassets and OREO is plastic window free. The company also reviewed the carboard cartons for its shell egg range and were able to remove a further 108 tonnes of cardboard using 100% sustainably sourced cardboard. Mondelez International has also continued its season specific on-pack recycling labelling, ‘Be A Good Egg’, in partnership with OPRL – the UK’s most recognised recycling label, across its entire Easter egg range to help people dispose of packaging correctly.

This move is part of the company’s ‘Pack Light and Pack Right’ strategy and its ongoing efforts to remove, reduce, replace and recycle packaging across its portfolio in support of its long-term vision of zero net waste packaging. Last year in the UK, Mondelez removed 1.1 million plastic trays from its Christmas adult selection boxes, delivered a 15% reduction in the plastic used in its iconic Cadbury large share bags and also reduced its shelf ready packaging for the nation’s favourite chocolate bar, Cadbury Dairy Milk 360g sharing tablet, saving over 40 tonnes of cardboard on this product alone.

The company committed to global goals of making 100% of its packaging recyclable and labelled with clear consumer recycling information by 2025. To date 93.3% of its total packaging is already designed to be recyclable. Recently the company announced a new commitment to reduce its use of virgin plastics in its packaging and is aiming for at least a 25% reduction in virgin plastic use in its rigid plastic packaging, or a 5% reduction in virgin plastic use in its overall plastic packaging portfolio.

The company is a member of the UK Plastics Pact and a signatory of the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment and has recently announced that Philadelphia cream cheese sold in the UK and Europe will be made using recycled plastic packaging from 2022.

For more details on Mondelez’ commitments around plastic and packaging visit https://www.mondelezinternational.com/Snacking-Made-Right/Packaging-Innovation