Mondelez International Promotes Portion Control with Calorie Cap on Key Brands

Mondelez International is fulfilling its pledge to bring all its Cadbury chocolate and wider biscuit products typically bought by parents for children to under 100 calories, by the end of this year. This builds on Mondelez’s strong track record of offering more portion control options to help consumers manage their calorie intake, with the move seeing billions of calories removed from the UK market.

Much-loved Cadbury bars Fudge, Curly Wurly and Chomp as well as Barny sponge bears, chocolate and strawberry, will be brought under 100 calories over the next few months followed by the Barny Milk variant in October. This follows in the footsteps of some of the other brands in the portfolio, including Cadbury Mini Fingers and Cadbury Animals, which were brought under 100 calories in 2019.

Additionally, 2019’s biggest new sweet snacking product launch1 - Cadbury Dairy Milk Freddo Treasures - has just launched an exciting new Space series for the brand, with only 76 calories per pack2.

This underscores Mondelez International’s commitment to help tackle childhood obesity, with a focus on portion control being recognised as one of the most effective ways of helping people balance their calorie intake3.

New pack designs will roll out across the portfolio, including singles and multipacks, to include a striking flash highlighting the under 100 calories messaging to help make the portion size clear to consumers.

    List of products which will be under 100 calories
  • Cadbury Dairy Milk Freddo
  • Cadbury Dairy Milk Freddo Caramel
  • Cadbury Dairy Milk Buttons
  • Cadbury Dairy Milk Little Bar
  • Cadbury Chomp
  • Cadbury Curly Wurly
  • Cadbury Fudge
  • Cadbury White Buttons
  • Cadbury Mini Fingers
  • Cadbury Animals
  • Barny Sponge Bears
  • Cadbury Little Bar (Chocolate, Strawberry and Milk)
  • Cadbury Dairy Milk Freddo Treasures
  • Cadbury Dairy Milk Freddo Treasures White
1 Nielsen Insight Studio, Data to WE 21.12.19
2Cadbury Dairy Milk Treasures (milk chocolate) contains 76 calories and the white variant has 77 calories
3McKinsey Global Institute (2014) Overcoming Obesity: An initial economic analysis