New Modern Design and Delicious New Flavour for Cadbury Roses

Hi,

New Cadbury RosesCadbury Roses, which has been bringing joy to the Nation since 1938, will be launching new-look packs and a delicious new addition to the range.

The new pack design today is closer to the historic ‘Roses’ design, with the reappearance of the much-loved ‘Thank you’ messaging brought up to date with a modern twist .

In addition to the design, the chocolate wrapping itself has been refreshed to address consumer comments.  In 2014, the number one comment on Cadbury Roses was chocolates becoming unwrapped in the box and affecting the other chocolate flavours.  To address this, a new ‘flow-wrap’ around each chocolate promises to overcome these problems, keeping the chocolates fresher for longer and ensuring none accidentally unwrap in the box. 

Cadbury Roses is also introducing a delicious new addition to the range; NEW Almond Caramel Bite, which promises to delight taste buds with the flavour of chewy caramel with a taste of almond.

Changes to the designs is in direct response to consumer demand, and accompanied by the delicious new Almond Caramel Bite, we’re confident the changes will be incredibly well received!

What does this mean to you?

  • In 2014 alone, over £6.2m cartons of Cadbury Roses were purchased, so stock up on new packs to unlock gift sales in-store
  • The new changes to Cadbury Roses will start to appear on tubs now and cartons from August

Dave