New Shape and Tablet for Cadbury Dairy Milk Oreo


Oreo Tablet Bar

Following huge success for Cadbury Dairy Milk Oreo, Cadbury Dairy Milk is to bring even more joy to the range by introducing a new shape to its countline bars, bringing it in line with the rest of the Cadbury Dairy Milk countline range and adding a new 185g tablet.

The new shape of Cadbury Dairy Milk Oreo countline will give the packs better shelf stand out in store while still delivering the same great taste that consumers love.  With the addition of a new Cadbury Dairy Milk Oreo tablet format, we believe the range will appeal to new shoppers and occasions.

What does this mean to you?

  • Excite shoppers with line extension and new shape countlines
  • Attract new customers through two power brands
  • Opportunity to drive incremental sales