Start Autumn With A Bang With New Promotion

Hi,

We’ve got some exciting news for you! Cadbury is giving consumers the chance to take part in the road trip of a lifetime this autumn, with its brand new Win a Banger promotion.

One lucky winner will win a banger to take part in the “Barmy to Barcelona” Wacky Rally, driving from Lille to Barcelona and taking part in the experience of a lifetime with a friend.

The promotion also has more than 5,000 prizes a day up for grabs, including “banging tunes” to download from Amazon, bangers and mash at Mitchell and Butlers establishments1, a trip to Bangor in Wales and a million free bars.

Entering is really easy for consumers, they simply have to enter their details at Cadbury.co.uk!

Why should you stock promotional packs in your store?

Win a banger - Wispa, Boost and Double DeckerThe promotion will run across Cadbury Twirl, Cadbury Wispa, Cadbury Double Decker, Cadbury Boost, Cadbury Wispa Gold and Cadbury Starbar – all of which feature in the top 35 countlines2 - as well as Cadbury Wispa Double Decker and Cadbury Boost Duo packs.

Win a Banger follows huge success of Cadbury’s Unwrap Joy earlier this year, and will be supported with a half a million marketing investment, including PR, social media and high-profile in-store activity specifically for the impulse channel.

What does this mean for retailers?

  • Excite consumers by offering a bonus boost with their afternoon treat
  • Capatilise on consumers desire for unforgettable experiences, shared passions and an energetic lifestyle with a unique headline prize and thousands of additional chances to win to encourage both impulse and repeat purchases.
  • Stock up in advance to make the most of the opportunity.

Dave

1Parent company to Sizzling Pubs, Vintage Inns, Harvester, Ember Inns, Toby Carvery and O’Neill’s. 2Nielsen, Total Coverage, UK Single Eats, Unit sales, MAT w.e. 14.06.2014

Cars for illustrative purposes only. One available to be won. SUMMARY TERMS: UK/CI/IoM, 18+ only. No purchase necessary. Enter 18/08/14 - 31/12/14. Main Prize: 1 x car (£1000 value) & entry for 2 into ‘Lille to Barcelona Wacky Rally’, between 02/07-06/07/15. Subject to clearance checks. Instant Win Prizes include trips to Bangor, Wales, £10 Bangers & Mash vouchers, Amazon MP3 music downloads plus 1 million free chocolate bars. Internet access required. Printer may be necessary. See website to enter and for full T&Cs www.cadbury.co.uk.