Sweeten Sales With New 50p Promotional Price-Marked Packs

Cadbury Promotional PMPs

Hi,

We’ve got a great opportunity to help you get even more out of your confectionery range this Spring – we’re introducing new 50p promotional price-marked packs on some of our best-selling countlines1.

The new 50p (RRP) promotional PMPs2 will be available on countline packs of Cadbury Twirl, Cadbury Wispa, Cadbury Crunchie, Cadbury Boost, Cadbury Double Decker and Cadbury Dairy Milk.

Price-marked packs help to give shoppers the reassurance of clear pricing in store. With Cadbury brands leading the chocolate singles category with 29.6 per cent share, our products are a consumer favourite3. The SKUs included in this promotion are among our best-sellers4, which will give you an even bigger opportunity to drive chocolate sales in-store!

What does this mean to you?

  • Reassure customers with the clarity and transparency of a price-marked pack
  • Focus on top sellers from the number one in chocolate singles5 and with brands consumers know and trust
Products included in the promotion:
  • Cadbury Twirl 43g
  • Cadbury Wispa 39g
  • Cadbury Crunchie 40g
  • Cadbury Dairy Milk 45g
  • Cadbury Boost 48.5g
  • Cadbury Double Decker 54.9g

Dave

1 Nielsen Top 100 SKUs Independent & Symbols MAT to w/c 24.01.15 2 RRPs and PMPs are recommended prices only. Retailers are free to set their own price. 3 The Nielsen Company, Value MAT to w/e 21.02.15 4 Nielsen Top 100 SKUs Independent & Symbols MAT to w/c 24.01.15 5 The Nielsen Company, Total Value MAT to w/e 24.01.15