Sweeten Tablet Sales With £1 Promotional PMPs

Hi,

We’re helping you get even more out of chocolate tablets in store with the launch of £1 promotional price-marked Cadbury Dairy Milk tablets.

The new £1 (RRP) promotional PMPs1 aims to help you give customers the reassurance of clear pricing whilst taking advantage of consumer loyalty to the number one chocolate brand in the UK2.

The promotional price-marked tablets available are:

  • Cadbury Dairy Milk 110g
  • Cadbury Dairy Milk Fruit & Nut 120g
  • Cadbury Dairy Milk Caramel 120g
  • Cadbury Dairy Milk Oreo 120g
  • Cadbury Dairy Milk Bubbly 90g
  • Cadbury Dairy Milk Puddles Smooth Hazelnut Flavour Filling 90g
  • Cadbury Dairy Milk Puddles Smooth Mint Flavour Filling 90g

What does this mean to you?

  • Reassure customers with the clarity and transparency of a price-marked pack
  • Get customers excited about your confectionery range – stock up on top selling tablets from the nation’s favourite chocolate brand3

Dave

1 RRPs are recommended only. Retailers are free to set their own price. Non price-marked packs are also available. 2 The Nielsen Company, Value MAT to w/e 21.02.15 3 The Nielsen Company, Value MAT to w/e 21.02.15