Top-Selling Cadbury Bar Launches in Duos Format

Wispa Gold Duos

Cadbury has announced the arrival of a top-selling Wispa Gold chocolate bar in the popular Duos format.

The Wispa platform is the third biggest within the iconic Cadbury range1 after Cadbury Dairy Milk and Cadbury Twirl. Wispa Gold is growing at 4%2 - highlighting just how popular this variant is with shoppers. It’s no surprise that caramel is the #43 trending flavour within chocolate confectionery, meaning this new format is set to be a hit with confectionery shoppers.

Radhika Pai, brand manager at Mondelez International, explained, “Wispa is such a popular range with shoppers already – the numbers speak for themselves! With both Wispa Gold in growth and Wispa Duos growing ahead of the category at 13%4, it’s an obvious choice for us to bring the two together in Cadbury Wispa Gold Duo, the perfect product to be shared amongst loved ones. Additionally, the new format of a much-loved bar particularly meets shopper needs for the food-to-go mission.”

Product information

  • Product Name: Cadbury Wispa Gold Duo
  • Product Weight: 72g
  • RRP*: £0.85
  • Case size: 32
*Retailers are free to set their own prices.
1Nielsen. MAT w/e March 2020
2Nielsen. MAT w/e March 2020
3Nielsen. MAT w/e March 2020
4Nielsen. MAT w/e March 2020