Trebor Unveils Fresh New Pack Design


Trebor - new brand identityTrebor, the number one mint brand1, will be unleashing a rejuvenated brand identity that will make its debut on packs this month.

The contemporary new design will bring the brand’s products and brand spirit to life while providing greater standout for all packs to encourage shoppers to pick up a pack of Trebor.

The brand’s iconic red star mark has become the heart of the new identity using tonal colours on each pack to enhance the illusion of movement and to reflect the intense and explosive flavours within.

Colour also plays a central role in the new design with white being incorporated further to create a feeling of light minty freshness and inference to flavour, and a silver border has been added to provide subtle accents of luxury. Staying true to its heritage, the brand has ensured that the red Trebor star remained intact and that the colours associated with the flavours – peppermint green and spearmint blue – also remained untouched.

What does this mean to you
  • Attract new customers through on-shelf standout
  • Opportunity to drive incremental sales through the UK’s number one mint2


1The Nielsen Company, Total Value MAT to w/e 11.07.15 2The Nielsen Company, Total Value MAT to w/e 11.07.15