Unlock gift sales in store for Father’s Day

Hi,

Father’s Day is fast approaching but there is still time to take advantage of last-minute purchases!

Toblerone is worth 32.6 per cent of the gift block market FY1 and has a very special limited-edition sleeve for the occasion. The 400g “Champion Dad” pack is a delicious treat for hard-working dads, and has real shelf stand-out. We’ll also be supporting by high-profile digital marketing activity especially for Father’s Day, keeping Toblerone front-of-mind for shoppers. Meanwhile, Terry’s Chocolate Orange Milk Ball is the number one1 SKU at Father’s Day.

Make the most of the opportunity by creating a dedicated area in-store alongside other Father’s Day favourites, such as Cadbury Heroes, Bassetts Liquorice Allsorts and Maynards Sports Mix, in the weeks leading up to 21st June.

What does this mean to you?

  • Stock up on Toblerone limited-edition packs and Terry’s Chocolate Orange Milk Ball now to take advantage of last-minute purchases
  • Create a Father’s Day display in store to drive sales over the next month

Dave

1 Nielsen YTD w/e 27.12.15