Mondelēz International Cuts Cadbury Large Share Bag Packaging by 15%, Removing the Equivalent Length of 20 Football Pitches of Plastic from the UK

As part of the company’s ‘pack light and pack right’ packaging strategy , Cadbury Giant Buttons, Caramel Nibbles and Bitsa Wispa large sharing bags in the UK will contain the same amount of treats as before, but in a new optimised pack format that uses 15% less packaging.

Smaller bags also means fewer trucks are required to transport the same amount of product. As a result, the number of trucks needed for transportation will be reduced by 14%. These new packs will be on shelves nationwide from mid-September 2020 and are the first in a series of moves planned in the UK to remove or reduce unnecessary packaging without compromising product safety or quality.

The optimised bags are a result of the company’s internal innovation competition, ‘Snackathon’. A team of passionate makers and bakers from Bournville realised that the barrier to removing the packaging was the pyramid shape that forms in the bag, as a result of the way in which the treats fall into them on the production line. The team found a solution to this manufacturing challenge by introducing a way to shake the bag on the line, then cutting the wrap to a shorter height.

This initiative is the latest move Mondelez International has made towards its vision of creating zero net waste packaging through its three-pronged ‘pack right and pack light’ strategy of; packing optimisation; addressing the collection and recycling of packaging and investing in post-consumer recycled material; and making it easier for consumers to recycle. It has already eliminated over 64,000 tonnes of packaging globally since 2013, made 100% of its paper-based packaging sustainably sourced and is on track to reach its ambitious target to make all of its packaging designed to be recyclable by 2025. The company is a member of the UK Plastics Pact and a signatory of the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment and has recently announced that Philadephia cream cheese sold in the UK and Europe will be made using recycled plastic packaging from 2022.