Mondelez International Removes 1.1 Million Plastic Trays from All Adult Selection Boxes in UK & Ireland this Christmas

Mondelez International, makers of the nation’s favourite treats including Cadbury Dairy Milk, BelVita, Maynard’s Bassetts and OREO is removing all plastic trays from its adult selection boxes in the UK and Ireland this Christmas - the equivalent of 33 tonnes of plastic - as part of the company’s strategy to optimise its packaging through either reduction or removal, contributing to its global target to eliminate 65,000 tonnes of packaging by the end of 2020.

To help consumers dispose of their selection box packaging correctly and responsibly this Christmas, Mondelez is also adding a season specific recycling labelling campaign, #UnwrapAGoodHabit to its entire selection box range in partnership with OPRL – the UK’s most recognised recycling label.

The move is part of the company’s broader ‘Pack Light and Pack Right’ packaging strategy, all UK and Ireland adult selection boxes including Cadbury’s Classic Collection 430g, Cadbury Darkmilk 340g, Cadbury & Oreo 430g, Bournville 400g and Toblerone 510g will now use cardboard trays, resulting in a reduction of 33 tonnes less plastic used this Christmas. For more details on Mondelez’ commitments around plastic and packaging visit https://www.mondelezinternational.com/Snacking-Made-Right/Packaging-Innovation