Confectionery is the number one snack2 and the most impulsive category available to convenience stores3. This scale and impulsivity means that confectionery is a critically important category in your store, and if its potential is fully maximised, it can play a huge role in driving incremental sales.
Read more about how here:
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1 C-store 2016
2 Nielson all categories GB MAT July 2012
3 CPT tracking program - Spring 2012