No losers in new Cadbury Fingers Premier League on-pack promotion

Cadbury’s Premier League partnership has moved into biscuits with an exciting on-pack promotion with Cadbury Fingers – Finders Keepers.

The promotional packs see Cadbury Fingers renamed for a limited period while its fun Finger characters will play goalie on promotional packaging which offers consumers a chance to win one of 1,000 prizes, or a money-can’t-buy grand prize.

By finding a golden tray inside their promotional pack, consumers can score the grand prize of presenting the Golden Glove trophy to the winner at the end of the season with a VIP experience for their chosen guests on the day. Instant prizes on offer are match tickets, stadium tours, TV sports passes and Cadbury Fingers packs. To reveal and redeem their prize, consumers simply have to email their promotional pack code and contact details to Cadbury Biscuits. All golden tray finders will be entered into a draw for the grand prize.

The promotion will run from until 31st May 2018, with an earlier deadline of 27th April to enter the draw for the grand prize. The Finders Keepers promotion will be supported by PR, social media and digital activity.

The promotion will feature on the below packs

  • Cadbury Fingers Milk Chocolate 138g, £1.65 RRP, 20 packs per case
  • Cadbury Fingers White Chocolate 138g, £1.65 RRP, 20 packs per case
  • Cadbury Fingers Milk Chocolate £1.29 PMP, 114g, 12 packs per case (IC channel only)

What does this mean to the me?

  • Stock up now to take advantage of this campaign
  • Use manufacturer POS to generate excitement in store
  • Consider secondary sites such as the hot-zone in the front of store to drive impulse purchases
1 Prices are recommended only. Retailers are free to set their own prices.